“Success is about elevating others. If I can try this with nice well being, compassion, and a few humour then that’s a job effectively performed,” asserts Saana Azzam, whose experience lies within the artwork of high-powered public talking. At present, Saana is the Founder and Chief Inspiration Ofﬁcer of the main speaker’s bureau within the Center East known as MENA Audio system. MENA Audio system: Empowering & Educating MENA Audio system is a UAE based mostly MCs and Audio system Bureau that educates, engages, and empowers by connecting audio system, MCs, and trainers to occasions, corporations, and governments around the globe. The corporate obtained the Greatest Audio system’ Bureau award within the Center East in 2019.
Behind the Journey
Saana pursued her Grasp’s in Economics from the esteemed Stockholm Faculty of Economics. Her adept abilities and information in market evaluation, investments, analysis, and ﬁnance has earned her the distinguished title of ‘Feminine Economist of the 12 months’. She undertook public talking assignments in Europe on management and main Era Y and was listed as certainly one of Sweden’s 101 ‘Supertalents’ in 2012 and acknowledged as a Prime 30 Below 30 inﬂuencers in 2015. Apart from, Saana is a certiﬁed NLP Practitioner and incorporates this ability set in her trainings. Her talking engagements have lined viewers sizes from ﬁve as much as 1000 individuals and she or he has offered in Europe and the Center East with shoppers comparable to Ericsson, Spotify, ofﬁcial capabilities and extra.
Saana took over the duties as Monetary Gross sales Govt of Saxo Financial institution Center East since November 2013 and pursued a banking profession until 2016. Previous to Saxo Financial institution, Saana labored within the valuable metals business for the Swiss based mostly firm MKS/Pamp in a Enterprise Growth position protecting institutional shoppers together with Central Banks within the Center East. She has performed a key position as Enterprise Developer in American Specific and has additionally gained market analysis expertise whereas serving at Barclays Capital as Summer time Analyst FX Gross sales.
Apart from, Saana is a fellow at The Important Voices GROW, a number one enterprise program underneath the founding management of Hilary Clinton and Madeleine Albright. She is the writer of the e book Main Audio system and a contributing writer of two books titled Voices of the twenty first Century and Your Dose of Motivation.
Initiative on Observe
At each job, Saana would get invited to talk at totally different conferences. A seed was planted already in 2010 when she discovered herself being very often the “distinctive” individual at conferences in Europe. She was typically the one feminine, the youngest and the one Arab speaker. She acquired headhunted by talking businesses fairly early on in her profession.
Nonetheless, when she moved to Dubai there was no conventional speaker company and she or he determined to set it up. It was new to the Center East, as individuals weren’t even accustomed to the expression “audio system’ bureau”. She knew that she had signed up for an actual problem and she or he was not so certain if her cashﬂow would permit for that. In her ﬁrst start-up month solely, she obtained a name from South Africa and was requested to prepare an occasion for HE President Thabo Mbeki of South Africa in Dubai with a couple of days’ discover.
It was a lovely milestone in her life and internet hosting a humble visionary comparable to His Excellency was marvelous achievement. That occasion single-handedly lifted her spirit and she or he felt prefer it was an omen that she was on the fitting path. Since then, Saana has made her mission and life goal to enhance the state of the world by way of nice dialogue.
“My hope is to have improved some lives by giving them the information to independently lead compassionate and profitable lives. I even have a dream that we get extra international audio system from the Center East and that we showcase the renaissance motion that’s occurring right here. If that additionally occurs to be feminine voices, then I would actually have lived a life value residing,” says Saana.
Inspiration is All Round
Saana ﬁnds inspiration in each human being. She believes that by having an genuine dialog with an individual one will get to listen to probably the most lovely and highly effective tales. Usually, she attracts inspiration from people who problem established order like Oprah Winfrey, Jean D’Arc, Muna AbuSulayman, Frida Kahlo and so forth.
In line with Saana, lot of individuals go to the business as a result of that they had a fortunate break in a panel or comparable after which dropout after they understand how laborious it’s to be an expert speaker. But, people who make it to the highest reap some wonderful beneﬁts. In her recommendation to aspiring ladies leaders, who want to break into public talking business, she says “Get an agent, get organized, deal with your talking profession as if you happen to have been an organization.”